ToBeeHive

Tobeehive or not tobeehive

The concept of beehiving draws on bees innate ability to travel from flower to flower gathering pollen and nectar and bringing this back to the beehive to share. Today’s web savvy consumer uses trend feelers to find out about what’s happening in the world. Ultimately mobile, they travel from platform to platform - like social networking sites facebook, myspace and twitter - quickly learning about current affairs, news, trends and information. With the advent of search engines, consumers can build a personalized, web experience using RSS, book-marking sites and finding information in a nano-second about news and events. In short, they are not dependant on information feeds from marketers to know what they want and when they want it. With the collected information, the consumer brings news to their beehive (or network) easily spreading the word.

From reading good and bad examples of internet marketing, I’ve realized that consumers can and will find the information they need and that this could be in our control if we are transparent in our marketing efforts and corporate culture. Put simply, businesses today need to be cognizant of beehiving consumers or, be warned, you will get stung.

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