ToBeeHive

Speaking at shop.org hope to see you there

Off to Vegas for shop.org and looking forward to seeing all my friends and vendors. The two topics i will talking about is “The AHA moment”

Track 3: The A-Ha Moment. Creative Out-of-the Box Marketing Concepts by Retailers
Pinny Gniwisch, EVP, Marketing, ice.com and Jacob Hawkins, SVP, Overstock.com
Islander Ballroom H

Have you ever noticed an idea or concept that made you say “I should have thought of that”! Jacob Hawkins from Overstock.com and Pinny Gniwisch from Ice.com are going to examine in detail examples of various retailers that have pushed the boundaries for traditional marketing strategy. In this interactive session, Pinny and Jacob are going to share some of their personal favorite “A-HA Moments” and debate whether they are examples of successful creative marketing or poor decision making that dilutes the brand, wastes money, and causes customer confusion.

It should be fun i just love Jacob from overstock.com, he being a 6′9″Mormon and me being a 5′9″ Jew is always a funny site and then we go at it the results have always been great.

Then I am part of a great cast of real superstars who will present “24 tactics to make you more money this week” my feeling is that this presentation will be by far the best of the conference Allan Dick from Vintagetub put it together what a gem.

Track 4: Tactics - 24+ Specific Things You Can Do To Make More Money Next Week
Mod: Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath

Panelists: Sam Decker, CMO, Bazaarvoice; Todd Friesen, SEO Ninja, Todd Friesen Associates; Sheldon Gilbert, Founder and CEO, Proclivity; Pinny Gniwisch, Founder and VP, Marketing,ice.com; Brian Klais, Vice President of Search, Netconcepts; Jeff Molander, Principal, Molander & Associates; Brian Platter, General Manager, Home Delivery, Peet’s Coffee & Tea; Brian Smith, co-Founder, SingleFeed
Islander Ballroom I

Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization.

We’re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line.
It will also help you convince your boss that you came to the Summit to make money – not just party in Vegas.

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