ToBeeHive

About

Pinny is one of the Gurus of Internet marketing. He frequently lectures worldwide at International Internet conferences on a myriad of topics relating to Internet marketing.

Combining his knowledge of the jewelry business and his marketing insights Pinny contributes to making Ice.com one of the leading jewelers on the Internet. “My goal is to create and deliver an experience that will generate long-term customer relationships.”

The concept of beehiving draws on bees innate ability to travel from
flower to flower gathering pollen and nectar and bringing this back to
the beehive to share. Today’s web savvy consumer uses trend feelers to find out about what’s happening in the world. Ultimately mobile,
they travel from platform to platform - like social networking sites
facebook, myspace and twitter - quickly learning about current affairs,
news, trends and information. With the advent of search engines,
consumers can build a personalized, web experience using RSS,
book-marking sites and finding information in a nano-second about news
and events. In short, they are not dependant on information feeds from
marketers to know what they want and when they want it. With the
collected information, the consumer brings news to their beehive (or
network) easily spreading the word.

From reading good and bad
examples of internet marketing, I’ve realized that consumers can and
will find the information they need and that this could be in our
control if we are transparent in our marketing efforts and corporate
culture. Put simply, businesses today need to be cognizant of beehiving
consumers or, be warned, you will get stung.